As part of the new Saks Fifth Avenue benefit linked to the American Express Centurion Card, Black Flower Agency delivered a first-of-its kind loyalty campaign in celebration of the music industry’s biggest event of the year, the GRAMMY® Awards.
To kick-off the weekend, Card Members were chauffeured to the Saks Fifth Avenue Beverly Hills flagship store for a private reception and moderated discussion with multi-platinum-certified R&B artist, Tinashe. The intimate discussion covered diversity in fashion, personal style, and of course, music. Following the talk, guests were transported to a secret location in Bel Air and attended the much-lauded Roc Nation Brunch. Hosted by Jay-Z and Beyoncé, the illustrious invitation-only event was attended by stars including Rihanna, Diddy, Usher, DJ Khalid, Meek Mill, Dua Lipa, Megan Thee Stallion, Lana Del Rey, the Jonas Brothers, and more. Upon departure, guests were surprised with a bottle of Armand de Brignac ‘Ace of Spades’ Champagne and a Saks Beauty ‘glam box’ to enjoy some pre-event pampering before the Grammy Awards.
The VIP music weekend continued on Sunday as Card Members gathered for a pre-show private reception, followed by premium access to the 62nd Annual GRAMMY® Awards, live from the Staples Center at LA Live. With performances by music’s hottest acts including Lizzo, Ariana Grande, Billie Eilish, Alicia Keys, Lil Nas X, Tyler the Creator, and more, it was a truly remarkable evening and culmination of the experience guests won’t soon forget.
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