HSMAI Takes Manhattan

Association Solutions client HSMAI (Hospitality Sales & Marketing Association International) recently held one of its most successful “New York Week” programs ever, with a series of events that drew nearly 1,500 hotel sales, marketing, and revenue optimization professionals to the New York Marriott Marquis in Times Square on Jan. 21–23. Anchored by the Adrian Awards Dinner Reception and Gala, which honors creativity and innovation in hospitality advertising, digital marketing, and public relations, NY Week also included the Marketing Strategy Conference, offering hoteliers and their partners practical information, insights, and strategies to drive revenue and engage guests throughout their stay. It was rounded out by three executive roundtables – for hotel chief marketing officers, chief loyalty officers, and chief digital officers – held at the Crowne Plaza Times Square.