After several years of planning, MCI USA was excited to be hosting Campus Party’s2020 debut in Detroit – but when coronavirus interfered with those plans, we instead ended up hosting the world’s largest virtual event: Campus Party Digital Edition: Let’s Reboot the World.
Our entire Owned Assets team, along with partners in Detroit and a few additional MCI USA talents, joined forces to develop programming, learn a new platform, sell sponsorships, market the event, and execute as seamlessly as possible – all while battling time differences, language barriers and an impending deadline.
The result was a record-breaking success. Campus Party Digital Edition took place July 9-11 at reboottheworld.org. More than a half million self-proclaimed geeks, innovators, gamers, techies and simply curious individuals tuned in to hear and see presentations by almost 2,000 speakers from 31 countries. It was, literally, the largest internet event in the world.
Five themed stages for each country hosted local talent, while the Global Main Stage showcased keynote speakers who were a draw around the world.
Campus Party Digital Edition – and its participation from the U.S. – nicely positions Campus Party TechFest USA to debut in Detroit July 23-25, 2021 at TCF Center. The momentum the team gained from this experience, in addition to the conversations and relationships that had already started prior to the pause, has set up MCI USA to be successful in this important execution.
Click here to read more, including highlights from Campus Party Digital Edition
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