Cartier North America Public Relations team engaged Black Flower Agency to bring “Rendez-Vous” in Paris into the homes of top press across the US and Canada. The agency coordinated efforts to give life an in-home experience for press ahead of a digital presentation of Cartier’s latest collections.
Press were based in 25+ cities across the United States including NYC and LA, in addition to Canada. The agency team curated and sourced all elements of an opulent French-inspired breakfast basket which included French pastries from Maman, Kobrick cold brew coffee (and milk), fresh juices, mixed berries, jams, caviar, china, flatware, glassware, placemats, monogrammed linen napkins and all unique details in the presentation. Cartier pages were dispatched in luxury SUV’s to hand-deliver the breakfast basket topped with a lavender bouquet to the press’ homes. All deliveries were carefully coordinated simultaneously to 115+ press within a 3-hour timeframe to ensure proper breakfast timing.
The in-home experience was extremely successful, and garnered positive press and reviews, as well as accolades from Cartier leadership.
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