After COVID forced the Texas Apartment Association (TAA) to cancel its 2020 annual trade show, the organization was determined to not let that happen again in 2021. MCI USA worked with TAA to create a safe and seamless in-person event — providing registration, lead retrieval, housing, and sales services. Our team required guests to fill out a liability form upon registration, enforced new cleaning protocols, and required PPE for staff members. Even with enhanced health and safety requirements on behalf of the convention center where the event was hosted, the event went extremely smoothly, and attendee behavior was quite normal compared with the same event in 2019.
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