In advance of the official Gucci x Ken Scott handbag launch, the Gucci Public Relations team approached Black Flower Agency to assist with the creation of an in-home experience for top influencers and press. The custom, brand aligned gift box celebrated the collaboration between Gucci and Ken Scott, an American fashion designer in Milan in the ‘60s and ‘70s who created vibrant floral patterns.
The agency teamed up with a local NYC florist to develop a fresh take on a flower market delivery. Press and influencers received beautiful life size custom boxes containing a Gucci x Ken Scott handbag, all of the proper tools to create a Ken Scott inspired floral peace sign wreath, and a custom Gucci puzzle. The agency managed the production of the boxes from concept to completion, in addition to multi-day delivery logistics across six key US markets.
The interactive in-home experience increased social media activity as recipients posted both upon receiving the box, and after they created their unique floral wreaths. The positive impact helped raise awareness and sales of the newly created line.
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