Black Flower Agency brought the most exclusive day club to the Hamptons this August with Star Island Summer in celebration of American Express’ partnership with Saks Fifth Avenue. To build awareness and excitement for this new collaboration, we fused multi-sensory moments with brand reinforcements in an ultra-luxurious and quintessentially-Hamptons setting.
Card Members enjoyed reserved “picnic pockets” with Montauk Yacht Club Marina views, curated picnic baskets from local small businesses, and exclusive food and beverage offerings by Gurney’s Resort and L’Avenue Saks.
Opening weekend kicked off with a private concert with Grammy Award-winning artist, Kehlani, followed by three more weekends of retail, relaxation and entertainment. Some highlights included a digital pop up Saks store, artist-designed mini-golf, color-therapy mediation pods, lawn games and more — all set to the sounds of female DJs from the Le Filles collective.
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