Busworld has selected MCI as their Exhibit Sales and Event Management partner for the launch of Busworld North America held in Detroit, February 4-6, 2023. Busworld is targeting 8,000 attendees and 200+ exhibitors encompassing approximately 100k square footage of exhibit space. The opportunity surfaced through our Investment Fund group, then narrowed to revenue generation via exhibit sales. Quickly negotiating rates and revenue structure, a proposal was issued and decision made in 24 hours to select MCI. Congratulations to Jim Forlenza, Todd Gilmore, Elisa Perodin (SEM&I), and Carrie Hartin (SS&S) for partnering on this new win.
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