Texas Dental Association represents 9,000 dentists in Texas. It is the third-largest state dental association in the US. During the pandemic, their event moved to virtual and their proactive sales effort to the large dental supply community lost momentum. The organization decided it wanted to move to a fully managed outsourced model that could sell, manage, market, and deliver the needed post sale services. TDA was already familiar with MCI, since they had hired MCI in 2019 to help execute their in-person event. In addition, the executive director, Linda Brady, worked closely with our team when she was with the Association for Healthcare Documentation Integrity.   

Brittany Shoul, Brian Marks, Katy Lewis, Megan Lebo and the rest of the SS&S team will be launching this client in the coming weeks.