Association Solutions client RESOLVE: The National Infertility Association recognized National Infertility Awareness Week®, April 24 through April 30, 2022. The movement brings together millions of Americans who want to remove the stigmas and barriers that stand in the way of building families. RESOLVE rallied the infertility community to raise awareness about the significant lack of access to family building options and emotional support for millions of women and men struggling to build a family. 

RESOLVE’s high-profile accomplishments celebrated during National Infertility Awareness Week included: 

  • RESOLVE partnered with sponsor First Response™ to rebuild RESOLVE’s national network of support groups back to pre-pandemic levels. This campaign is kicked off during NIAW and will continue with PR support from First Response’s agency. MCI Creative created the campaign landing page.  www.resolve.org/firstresponse   
  • On April 27, New York City’s Empire State Building was lit with infertility awareness orange in honor of NIAW. This was made possible by RESOLVE partner and NIAW Sponsor, Progyny.  
  • RESOLVE celebrated one million covered lives through its Coverage at Work program. This free program empowers people, whose health insurance is provided by their employer, to talk to their HR benefits managers about adding benefits and coverage that help them build their family. 

Rebecca Flick, RESOLVE’s Chief External Affairs Officer, commented, “NIAW began as a mention in newsletters in doctors’ offices in 1989 when it started. Over the past decade, RESOLVE has seen community engagement and press/media increase substantially. The RESOLVE team begins planning in December, launches an updated NIAW website by early February and works with its corporate partners, volunteers, and advocates to ensure a high level of engagement. We create easy ways for all parts of our community to get involved and tailor content and message to fit their goals. While social media does play a big role in getting the message out, it’s been creating opportunities with our corporate partners that help us engage with the media. To see the Empire State Building lit in orange felt like a major accomplishment. Almost like all the work and accomplishments of prior NIAWs filled the Empire State Building.” 

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