Association Solutions client the Emergency Department Practice Management Association (EDPMA), sold out its annual, in-person December Workshop in Las Vegas, Nevada. The success of this workshop can be attributed to both the robust material covered in the workshop and the marketing of the event.
The meeting’s content covered critically important and timely topics in the field of emergency medicine including, Revenue Cycle Management (RCM), rural emergency hospitals, and the 2023 Documentation Guidelines changes. Well known thought leaders were also secured to deliver the need-to-know information. Armed with a robust content program, MCI’s marketing team collaborated closely with other EDPMA staff members and volunteer leaders to develop a comprehensive and strategic marketing and communications plan.
Several months prior to the event, the marketing team worked to create key messaging, identify key target audience segments by job title, and launched a LinkedIn paid ad campaign. Additionally, EDPMA sent a series of emails, as well as an organic social media campaign on LinkedIn and Twitter, to engaged members and nonmembers. Key areas of marketing content included highlighting what participants would learn, how to act on the information that would be provided, and an overall demonstration of how attending the session would lead to gains in several areas by alleviating pains.
The overall marketing campaign was so successful that the LinkedIn campaign had to be turned off four weeks before the event, preserving approximately half of the marketing budget. The overall ROI for the ad spend was 1,363%.
Recent Comments