RESOLVE Rallies the Community During National Infertility Awareness Week

​Association Solutions client RESOLVE: The National Infertility Association recognized National Infertility Awareness Week®, April 23 through April 29, 2023. The movement brings together millions of Americans who want to remove the stigmas and barriers that stand in the way of building families. RESOLVE and MCI USA Creative built a new digital platform and communication outreach strategy that rallies the infertility and family building community to raise awareness about the significant lack of access to family building options and emotional support for millions of people struggling to build a family. #FindYourVoice was the message found on the official NIAW website and throughout RESOLVE’s social media campaigns.

Throughout NIAW, the infertility and family building community took to social media and shared their stories in different ways through RESOLVE’s 5-Day Challenge and lead the conversation about challenges to family building and methods of resolution. Through national media, social media, and fundraising, the community shared their stories and helped increase awareness of infertility to remove stigmas and improve access to family building options. Initial results show that through social media RESOLVE had more than 2 million impressions via Instagram; Facebook, Twitter and LinkedIn and launched new content on TikTok.

Corporate partners are a big part of NIAW and work with RESOLVE to highlight the mission around NIAW.  Through corporate partnerships, RESOLVE and NIAW were highlighted in national and local media; produced two Instagram Lives; and even lit the Empire State Building orange to recognize NIAW.