Black Flower activated another set of successful events for American Express during New York Fashion Week in February. In celebration of the 15th anniversary of fashion brand Prabal Gurung, card members received a premium front-row seat to the Prabal Gurung Fall/Winter 2024 Collection runway show. Prior to the show, they enjoyed a private reception with remarks from the designer and departed with a Prabal Gurung coffee-table book and exclusive tote bag.
The weekend didn’t stop there. Card members were invited to watch the debut of the Christian Cowan Fall/Winter 2024 Collection. They also enjoyed a private dining experience hosted by the designer at Major Food Group’s acclaimed Torrisi Bar & Restaurant, a Resy Global Dining Access restaurant. Guests were invited to shop the brand online with an exclusive offer.
Closing out the NYFW activations, card members joined private tours of the “Women Dressing Women” exhibition at the Metropolitan Museum of Art on Valentine’s Day. These curator-led tours gave guests a chance to privately view the popular exhibit and offered a unique opportunity for a Valentine’s or Galantine’s celebration.
© ANDREW ZAEH \ EAST DECK CREATIVE INC
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