To celebrate the 100th anniversary of the iconic Trinity collection, Black Flower Agency partnered with Cartier to host friends of the Cartier Mansion in New York, London and Paris — each city representing the three historic Cartier boutiques. The celebration kicked off in New York and lasted three days. Guests dined at the trendy farm-to-table bistro Jean’s Lafayette, participated in an experience at the Cartier Fifth Avenue Mansion, celebrated the new collection with an exclusive evening at Hotel Chelsea, attended brunch at the invitation-only La Residence Soho and more.
Following the New York celebration, the Trinity Crew traveled to London to continue the festivities. The action-packed day included special access to Cartier New Bond Street, a private screening at Selfridges Cinema, and an evening at Ladbroke Hall with actor and Cartier ambassador Paul Mescal. Guests then headed to Paris for the final stop on the Trinity tour, which was led by Black Flower Paris.
Black Flower US teamed up with Black Flower Paris and Geneva to execute the program. The global agency teams were responsible for managing hotels, room drops, transportation and providing on-site support for Cartier.
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