Exploring the labyrinth of the contemporary art world, The Price of Everything, an HBO art film documentary, examines the role of art and artistic passion in today’s money-driven, consumer-based society. Featuring collectors, dealers, auctioneers and a rich range of artists, from current market darlings Jeff Koons, Marilyn Minter, and Gerhard Richter to one-time art star Larry Poons, the film exposes deep contradictions as it holds a mirror up to contemporary values and times, coaxing out the dynamics at play in pricing the priceless. The documentary was debuted at the 2018 Sundance Film Festival and was immediately contracted by HBO for the exclusive film and television rights.
Black Flower Agency was brought on board by the documentary producers, Hot & Sunny Productions, to secure and manage the film’s strategic sponsorships and events during a three-market premiere series. Beginning in Los Angeles, the agency engaged its American Express client during a full day art immersion experience for Platinum and Centurion Card Members that incorporated access to contemporary artists such as Aaron Curry, Marilyn Minter, and Julian Rosefeldt, and was culminated by walking the red carpet at the HBO premiere which took place at the Hammer Museum. Following, the agency traveled to San Francisco and then to Miami where it organized on behalf of its client Cartier two private screenings and post-private dinners hosted by the film’s producers. In San Francisco the dinner took place at a private art collector’s home and in Miami at Daniel Boulud’s French Mediterranean restaurant, Boulud Sud.
Black Flower Agency invites its colleagues to watch The Price of Everything, released November 12 on HBO.
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