As part of the American Express Premium Events Collection™ and on behalf of our client, American Express, Black Flower delivered its biggest and longest US Open activation to date. The tournament’s record-setting footprint expanded to 27 sessions over four weeks with the addition of a 15th day, creating even more purchase opportunities for card members. Demand remained exceptionally high, with the increased number of tickets selling out quickly.

Attendance reached near-perfect levels of 99–100%, with strong repeat engagement. The suite experience and refreshed design received very positive feedback, and operational execution remained smooth despite suite swaps and extended timelines, cementing this year’s tournament as a milestone success.