Highlighting their knowledge in the fashion segment, Black Flower Agency developed a strategic partnership between its client American Express, Harper’s BAZAAR magazine, and the prestigious Musée des Arts Décoratifs in Paris, in celebration of the ‘Harper’s BAZAAR Premiere Magazine de Mode’ exhibition February 26 – 29.
The partnership consisted of a three-tier approach, grounded in overall exhibition sponsorship including Card Member ticket presale and exclusive offerings at the museum, incorporated a private one-evening event for local Parisian Centurion Members, and culminated in a four-day immersive By Invitation Only® fashionista dream trip, all organized and managed by the Black Flower Agency team.
Attending Card Members were able to experience fashion week in Paris through the lens of Harper’s BAZAAR, hosted by US Editor-in-Chief, Dame Glenda Bailey. The event commenced with access to the Musée des Arts Décoratifs’ International Fashion Gala – attended by celebrities and fashion elite including Gwyneth Paltrow, Demi Moore, Gigi and Bella Hadid, Christian Louboutin, and many others – in honor of the exhibition opening. The following day, guests were treated to a private tour of the exhibition by Glenda Bailey herself, receiving incomparable insight into the world of fashion and pop culture as chronologized by Harper’s BAZAAR.
The experience continued with insider access to the legendary French fashion house, Balmain, with coveted front row seats to their Fall/ Winter 2020 Collection fashion show. Card Members also were able to take in a private viewing of ‘Wonder Boy,’ the César Award-nominated documentary about Balmain’s Creative Director, Olivier Rousteing, as well as privately shop the brand’s flagship Rue Saint-Honoré boutique. The event concluded with a visit to the Balmain headquarters and an exclusive ‘behind-the-designs’ fashion discussion with Olivier Rousteing, and first consumer access to view and purchase the collection directly off the runway.
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