The Black Flower Agency American Express Team brought some holiday cheer to Far Hills, NJ with the American Express Platinum Winter Lights Drive-Through. Black Flower Agency was thrilled to activate the second “return to live” experience for American Express over two weekends in December at Moorland Farm in Far Hills, NJ.
Card Members were invited to bring the family and celebrate the season as they took an immersive drive through two miles of enchanting lights, whimsical wintery sculptures, and larger-than-life magical scenes – including a modern interpretation of American Ballet Theatre’s The Nutcracker and a drive-through snow globe. The journey was accompanied by a festive soundtrack curated by Broadway Cares/Equity Fights AIDS. Guests also enjoyed a selection of local holiday treats in support of Shop Small® while experiencing some holiday magic from the comfort and safety of their own car. Ticket proceeds were donated to American Ballet Theatre and Broadway Cares/Equity Fights AIDS.
The drive-through experience was a huge success, selling out in just under 55 hours and receiving fantastic post-event survey results from Card Members.
BizBash named American Express one of the top 10 most innovative brands in 2020 . The article featured both the American Express Platinum Drive-in and American Express Platinum Winter Lights Drive-Through produced by Black Flower Agency.
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