Activating live events during the Coronavirus pandemic is quite a challenge to say the least, but the Black Flower Agency American Express Team rose to the occasion and exceeded all expectations with a dual coast drive-in movie series.
Card Members were invited to step back in time to the golden era of drive-ins for a nostalgic weekend of cinema at two exclusive American Express Platinum Drive-ins located at Moorland Farm in Farm Hills, NJ and at the Sony Pictures Studio Lot in Culver City, CA. Guests enjoyed special curated concessions treat bags in support of Shop Small® and their community while enjoying a movie night under the stars from the comfort and safety of their own car. Ticket proceeds were donated to the U.S. Chamber of Commerce Foundation as part of American Express’ long-standing partnership with the foundation and in support for small businesses.
The drive-in series was huge success, receiving wonderful feedback not only from American Express, but even more importantly from Card Members, many who posted raving reviews online.
Read more about these events in Departures Magazine.
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