Black Flower Agency activated at the inaugural 2023 Las Vegas Grand Prix in partnership with Formula 1® and American Express this past November, delivering exclusive Paddock Club access to 100 of their highest-value Platinum Card® and Centurion® Members.
As part of this 5-day experience, Card Members were also invited to participate in a curated conversation with Damon Hill – legendary driver and former Formula One World Drivers’ Champion – before they attended a private dinner at Carbone. Packages sold out within days of going on sale.
Card Members also had the chance to participate in exclusive Formula 1® experiences. They joined in with other Paddock Club guests for Pit Lane Walks, boarded flatbed trucks for Track Tours where they were driven around the LVGP circuit by an expert guide, and Photo Safari’s where they were exclusive up close and personal action photo opportunities from restricted trackside areas.
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