For the second year, Black Flower Agency was brought on board by Gucci to orchestrate all VIP white-glove hospitality services for their Top Client NYC Holiday Brand Experience in December. Black Flower ensured Gucci clients received a one-of-a kind holiday experience beginning with VIP meet and greets at the airport, luxury car transfers, in-room floral/gifting, cultural experiences, and dining excursions aligned with the Gucci brand.
On their first evening, guests were enchanted to be escorted to the welcome dinner at the iconic Tavern on the Green via a private horse and carriage ride through Central Park. The next day, following a private shopping experience at Gucci Wooster store, guests enjoyed exclusive dinners arranged by Black Flower, and finally arrived at David Koch Theater to be seated in premium orchestra seats for a viewing of The Nutcracker Ballet. During intermission, guests had access to a light reception in a private lounge and directly after the ballet, guests had an exclusive backstage tour guided by four dancers still in costume from the performance. As a result, the brand experience not only delivered on a successful ROI for Gucci, however continued to build brand loyalty with existing and emerging global top clients.
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