Across all three fashion capitals’ most recent fashion weeks, Black Flower Agency was at the forefront to help orchestrate three unique events and experiences. Kicking-off in New York City, for its second year the agency worked with Ralph Lauren on its show coordination and front of house guest experience. This most recent show for the historic American fashion house took place in NYC’s Central Park and was most significant as it celebrated Ralph Lauren 50th anniversary. The show was attended by many of Mr. Lauren’s closest celebrity friends and fellow American designers, and was followed by a seated dinner surrounding the iconic Bethesda Fountain.
Next up, the Black Flower Agency team travelled to Milan where it activated an experiential program for 30 American Express Centurion Members. Guests enjoyed a private cocktail reception with Donatella Versace, received coveted and rare behind the scenes access to the Versace Haute Couture Atelier, and visited the ready-to-wear factory and archive collection. The event culminated with front row seats to the Versace press fashion show and an invitation to the after-party.
Last but certainly not least, following Milan Black Flower Agency migrated to Paris where its client, Gucci, showcased its Spring/Summer 2019 collection at the famed Le Palace Theatre. The show was highlighted with a live performance by actress and singer, Jane Birkin. The agency team managed for Gucci all hospitality aspects, transportation and logistics for models, celebrities and global top clients.
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