Black Flower Agency organized a special experience and secret media announcement regarding a new initiative enabling people to donate funding towards Covid-19 testing, treatment and vaccines across the globe, via Bono’s Code (RED) organization.
The October event, exclusively for American Express Platinum Card Members and NYC first responders, took place at Hamilton: The Musical. Guests arrived to a red carpet with surprise celebrity appearances, and a special announcement by Hamilton creator, Lin Manuel Miranda, announcing the new initiative, followed by a special performance and a post-show conversation with the cast.
Wow! What an exciting activation opportunity. Great to see the return of live performances and our work supporting those efforts