Making a quick pivot from live to digital experiential events, Black Flower Agency partnered with the British Fashion Council to bring the first digitized international fashion week to the homes of American Express Card Members.
To give a voice and support to British fashion businesses and creatives, London Fashion Week celebrated designers through storytelling, content, creativity, and collections. Instead of physical shows this season, the event transitioned to digital and merged menswear and womenswear into one gender neutral platform. Across the weekend, Card Members were provided access to this new digital fashion experience and had the ability to not only view live, but also through downloads and recordings which the British Fashion Council made available on a designated website to accommodate varied time zones.
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