During Spring/Summer 2020 Milan Fashion Week, Black Flower Agency once again was tapped by its client, Gucci, to assist with its efforts. The show left guests in awe and wonder as Creative Director, Alessandro Michele, showcased a collection that conveyed “fashion as a way to allow people to walk through fields of possibilities, cultivate beauty, make diversity sacrosanct and celebrate the self in expression and identity.” Touching on eras including the ‘70s and ‘90s with color blocking and suits in sherbet colors, Michele brought to the forefront what was once old-is-new-again, but in a way only Gucci can, with eclectic elegance.
Lead by Vice President, Lindsay Freylack, and activated by the agency’s dedicated Gucci account team, Mary Greene and Mel Campolo, the agency managed all aspects exclusively for a celebrity-studded group who were invited to Milan to sit front row at the Gucci SS20 Show. The agency’s all-encompassing scope of work included celebrity wrangling and management plus the highest level of white-glove hospitality elements such as VIP gifting, hotel management, wardrobing coordination, glam appointments, and private black car transportation. In addition, the agency team also concepted, organized and managed two VIP celebrity attended private dinners hosted by Alessandro Michele and Gucci executives.
The project completed in an outstanding and complimentary manner via a rare but glowing and congratulatory email sent to the Black Flower Agency Team by the Senior Vice President, Worldwide Entertainment Industry Relations. Black Flower Agency continues to grow and solidify its client relations with one of the foremost leaders in the Italian fashion world.
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