Black Flower Agency developed a strategic partnership with Warner Bros. to deliver sponsorship access and exclusive experiences around the summer blockbuster film “Barbie” for American Express. Directed by Greta Gerwig, “Barbie” has made history, taking in over $1 billion at the worldwide box office.
American Express Platinum Card® and Centurion® Members were invited to the World Premiere of “Barbie” in downtown Los Angeles on July 9. Card Members had the chance to walk the official “PINK” carpet before enjoying a special screening of the film prior to its theatrical release on July 21. The “PINK” carpet with American Express branding throughout featured arriving celebrities including Margot Robbie and Ryan Gosling, alongside America Ferrera, Kate McKinnon, Issa Rae, Nicki Minaj, and more. The experience also included an exclusive meet & greet with Greta Gerwig and Kate McKinnon followed by access to the after-party with DJ Mark Ronson.
Additionally, 1200 Card Members nationwide had access to a special advanced screening of the film before officially playing in theaters.
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