Over the course of two weeks in November, Cartier welcomed nearly 400 of their most coveted clients from around the world to the view their High Jewelry Exhibition featuring the latest collection, Cartier Magnitude. The collection highlighted one-of-a kind creations including stones rarely seen in High Jewelry such as Amazonite, malachite, black and white opals, inclusions, imperial topaz, black sapphire, blue and grey-green jade. The Exhibition was held in a custom designed gallery setting, high above lower Manhattan on the 68th floor of 3 World Trade Center, offering clients a never before seen 360-degree view of the city in addition to the rare gemstone creations.
The Black Flower Agency managed white glove hospitality for all VIP clients, making certain each client received a bespoke experience while in New York. The Agency coordinated VIP meet and greets at the airport, luxury ground transportation throughout their stay, hotel accommodations at 5-star properties, customized in-room gifting, and curated and executed access-driven culinary, fashion, Broadway and lifestyle experiences each client. The two-week exhibition was bookended with two Galas where clients and prospective clients enjoyed intimate performances by Sting at The Shed, a brand-new arts space in the Hudson Yards, and by Diana Ross at Manhatta, a modern restaurant in the Financial District with sweeping city views.
As a result, this event continued to build brand loyalty, reinforcing Cartier’s reputation as a leader in luxury fine jewelry amongst their VIP clients.
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