Chris Durso, AVP Content, and Jenny Teeson, Global Managing Director for the International Live Events Association (ILEA), were interviewed for the article “Perfect Storm of Disruption” that appeared in AM&P’s Signature Magazine. They discussed how MCI USA restructured ILEA’s content strategy when ILEA became a full-service management client of MCI USA… just as the pandemic began. Jenny and Chris explain their less-is-more philosophy and discuss how consolidating several communications into one e-newsletter increase readership and impact.

Read the full article in Signature

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