MCI USA Association Solutions is proud to have successfully managed the 68th Annual Adrian Awards Celebration for our full-service management client, the Hospitality Sales and Marketing Association International (HSMAI). Held Feb. 18 at the New York Marriott Marquis, the event brought together more than 500 industry and agency executives to celebrate the best in travel marketing.

The theme for this year’s competition, “Wish You Were Here,” highlighted the most innovative and successful travel marketing, public relations, advertising and integrated campaigns. The awards ceremony honored the 2024 class of Top 25 Extraordinary Minds, recognizing exceptional leaders in sales, marketing, revenue optimization and distribution within the hospitality, travel and tourism sectors.

Two industry leaders received HSMAI Career Achievement Awards: Michelle Woodley, president of Preferred Travel Group, and Victoria (Vickie) de Falco, principal and cofounder of Redpoint Marketing PR Inc. The event also paid tribute to the late HSMAI President and CEO Bob Gilbert, who played a pivotal role in the evolution of HSMAI and the Adrian Awards.