The Hospitality Sales and Marketing Association International (HSMAI) brought together more than 900 industry leaders for its 2025 Commercial Strategy Conference, held June 16–18 in Indianapolis. This signature event, focused on the intersection of hotel sales, marketing and revenue optimization, offered a compelling showcase of cross-functional collaboration as the catalyst for commercial success. 

Executives from leading hotel brands, ownership groups, and hospitality technology firms gathered to explore timely topics such as AI-powered personalization, dynamic revenue strategies and building unified commercial teams. The conference program, developed in close partnership with HSMAI’s Commercial Strategy Advisory Board, struck a balance between leadership and hands-on learning, offering both strategic insights and actionable tools. 

Interactive workshops and high-impact networking opportunities amplified the event’s value, helping attendees forge meaningful connections and return to their organizations equipped to navigate the evolving hospitality landscape.