HSMAI Reimagines New Event

Curate was something entirely new – presented by AM&C client the Hospitality Sales & Marketing Association International (HSMAI) this past April as an exclusive benefit for HSMAI’s recently introduced Organizational Member category. Combining dynamic polling technology with small-group brainstorming, the program facilitated an executive-level conversation about challenges and opportunities facing hospitality sales, marketing, and revenue-optimization professionals. In the process, Curate both offered a premier networking and engagement experience for attendees and provided insights for future resources from HSMAI. All in all, it was a one-of-a-kind event, except not even five months later we had to do it all over again. Find out how HSMAI created a fall event that was both recognizably familiar to and completely different on the MCI USA blog.