Association Solutions client the Incentive Research Foundation did the “big reveal” of its new branding during the 2022 IRF Education Invitational. During the general session, the co-chairs of the IRF Content & Communications committee used a video montage of famous cinematic “goodbyes” to bid farewell to the old logo. They then explained the reasoning and process in developing the new brand and presented the logo transformation video to reveal the new logo. The new branding went into effect immediately, with new branding put into use on the stage, IRF trustees and staff donning new logo gear, and onsite signage updated by the time attendees left the general session ballroom. Attendees also received ballcaps, visors, and t-shirts with the new branding. Up next… a new website for IRF!
Read a recap of the IRF Education Invitational here.
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