AM&C client the Incentive Research Foundation held its Winter Board Meeting on January 26–28 in Switzerland. The meeting was hosted by Hotels of Switzerland and included a pre-event trip to Interlaken where the board participated in team building activities at the top of Alps, listened to Bavarian yodelers, and sampled fondue in Gruyeres. Upon their arrival in Lausanne, the Board set to work on closing out their 2020 strategic plan, commencing strategic planning through 2025, and defining the IRF’s brand voice. MCI’s CEO Sébastien Tondeur made the short trip from Geneva and closed out the meeting with a thought-provoking presentation on the 4th Industrial Revolution and the Impact on Business.