Members of the MCI USA Creative team recently attended the Experimental Biology conference in Philadelphia with new client American Society for Biochemistry and Molecular Biology. This was the last year for Experimental Biology, a joint conference with other associations in the biofield. Next year, ASBMB will launch their new event, Discover BMB, and the MCI USA Creative team has been hired to develop the new event’s new logo and branding.
The team designed three logo options, then produced signage to display at the conference. Using a QR code, ASBMB members could vote for their favorite logo for the new Discover BMB conference. The members were excited to get involved with the new conference, and the Creative Team enjoyed receiving feedback in real-time.
Which logo won? We can’t tell you yet! MCI Creative is producing an animated video reveal of the new logo next month.
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