When Association Solutions client Medical Library Association shifted its annual conference to a virtual event, the 2020 National Program Committee and MLA team pivoted to design a robust virtual program with interactive sessions, gatherings, and exhibits.

The MLA vConference experience will be built on the expanded Cadmium meeting platform to achieve:

    • Pre-meeting – asynchronous viewing of posters, lightning talks and posters, with sound or video uploaded by presenter
    • Scheduled sessions with keynotes, interactions between presenters and attendees, social gatherings and more, with Q&A chat, audience response system (ARS) and a subset live-casting
    • Full virtual exhibit experience, with vendor info data sheet download, live or recorded symposia, and live video chap with reps

The MLA business model aims to maximize revenues:

    • vConference pricing at 60% of prior face-to-face pricing
    • Vendor support of travel grants converted to funding for no charge “hardship” registrations
    • New “passport” price to access all online (non vConference) CE content, combined into all-access package through 12/31/20
    • Volume pricing for institutional buying
    • Transitional pricing for vendors from physical conference to vConference

Read more about MLA ‘20

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