Association Solutions client The MSA Coalition closed out 2022 with a successful year-end fundraising campaign. An increase in total individual giving revenue was achieved through a strong communication strategy that highlighted community voices and the Coalition’s accomplishments throughout the year.
The campaign kicked off in early November with MSA Coalition’s long running Circle of Hope campaign, which raised a record amount through involving the Coalition’s Board of Directors in fundraising, connecting with personalized outreach to past donors, and demonstrating impact through patient and care partner testimonials.
Then the MSA Coalition fundraising team launched the broader individual giving campaign on Giving Tuesday, motivating donors with matching funds from the Circle of Hope through the end of the year. With a strong finish of its 2022 fundraising year, the MSA Coalition is looking forward to what it can accomplish in 2023!
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