The Lift&Co. Expo is an owned asset of MCI, meaning MCI owns it and our Strategic Events, Meetings & Incentives team manages this massive event, billed as “Canada’s No. 1 Cannabis & Psychedelics Conference.” After a hiatus due to COVID, the Lift&Co. Expo returned to Toronto November 18- 21, with exclamations aplenty.
The SEM&I team collaborated with MCI Canada on this project. The MCI Canada team functioned as the boots on the ground, provided support during the pre-planning process, and provided trusted recommendations for great vendors in the city. Working together in-person onsite, talents from MCI USA and MCI Canada collaborated to treat record-setting crowds to surprises and a-ha moments, leveling-up Lift&Co. Expo’s signature experience with many forward-thinking new features.
Kicking off Day 1 on November 18, the event’s fan favorite full-day conference did not disappoint. The 2021 Lift Cannabis Business Conference gathered Canada’s top business leaders, innovators, and policymakers for a veritable master class in the cannabis industry. Day 2 on November 19 brought the debut of the Lift Psychedelics Business Summit, an in-depth exploration of dynamic new psychedelics intel and advances. The Lift&Co. Expo Industry & Consumer Days trade show, November 19 – 21, rounded out the schedule, including hundreds of up-and-coming exhibitors and dozens of special presentations.
Lift&Co. Expo 2021 Highlights included:
- The Buzz is Back
Over 10,000 people in attendance. - Cool Connections
Toronto’s must-go show reinforced its reputation as the premiere place to connect with innovators, trailblazers, movers, and shakers in the cannabis and psychedelics communities. - Even Cooler Content
Nowhere else provides Lift-level educational content, and this year was no exception. Plus, entertainment, demos, and more, on the new Well & Good expo stage raised the bar. - Psychedelics in the Spotlight
The Lift Psychedelics Business Summit is now Canada’s busiest intersection for psychedelics business, science, and healthcare. This is where rubber met the road for Canada’s top CEOs, investors, researchers, regulators, and the growing therapeutics community. - High Profile Speakers
Every day had outstanding speaker panels chockful of Canada’s smartest, most experienced and innovative talent in the cannabis and psychedelics sectors, including Alison Gordon, Bruce Linton, Dr. Mark Ware, Brianne Tolp, Niel Marotta, Ross Lipson, Irie Selkirk, Todd Shapiro, Trina Fraser, Dr. Evan Lewis, and so many more. - Social Networking
Colorful backdrops, irresistible photo ops, and additional activations throughout the show inspired attendees to pose, post, and promote their love for Lift&Co. Expo. - Lift&Co. Expo After Party
Saturday night’s celebration of the industry, presented by Hawthorne™ at Toronto’s iconic El Mocambo, treated “Golden Ticket” holders to a night they won’t soon forget! - Prizes & More!
Golden ticket winners, Birds of Bellwood, Skins N’ Strings, Corporate vibrations DJ’s, joint rolling competition and Cannabis Job Fair
Watch Shawn’s Interview: Shawn Pierce, President, SEM&I, discusses Lift&Co. Expo on Business of Cannabis Live
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