Congratulations to the SEM&I Marketing Team for being recognized by the International Live Events Association (ILEA) as a finalist for the Esprit Awards, which celebrate excellence in global live events. MCI is a finalist in the Marketing Collateral category for introducing new branding to promote the OCEANS Conference.

“We turned the OCEANS brand around by focusing on these key words: Clean, Organic, and Minimalist,” said Juliana Pearce, Marketing Manager – Corporate, Strategic Events, Meetings & Incentives, MCI USA. “This rebranding creates an organic, yet modern feel through imagery, text, and color theory. By evolving these elements, we developed a clean and visually pleasing aesthetic for OCEANS.”

“With the rebranding we were able to hit the refresh button on our website, giving it a complete modern makeover. The OCEANS captivating website now receives more traffic and translates across OCEANS’ emails and social platforms, creating a sound brand,” added Brydric Wright, Marketing Coordinator, Strategic Events, Meetings & Incentives, MCI USA.

The Esprit Awards are presented and owned by MCI USA Association Solutions client ILEA to recognize and award the most outstanding live events in the industry each year. The 2023 Esprit Awards recognize all aspects of live events, from planning to production, from design to event. ILEA received a record number of applications for the 2023 Esprit Awards program.

Winners of the 2023 Esprit Awards will be announced live and in person on August 10 in connection with the ILEA Leadership & Education Conference at The St. Anthony Hotel in San Antonio.

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