Team MCI USA LIFTed off June 1 – 3 at the much-anticipated Lift Toronto event! Lift is part of MCI USA’s Owned Assets division, which gathers a team from across the continent with specialties and deep experience in top-to-bottom event programming and production. MCI USA’s team produced all housing and registration, marketing, staffing, content programming, sales, visuals, and branding for the 3-day event, bringing cannabis industry leaders together for educational panels and a top-tier tradeshow floor. 

Lift Events & Experiences, produces Canada’s number-one cannabis industry conferences and trade shows. Lift cares for each audience within the full cannabis spectrum – growers, brands and product delivery, advocacy and investment, legal, budtenders and more.