By Kate O’Donnell, Senior Vice President, MarCom & Brand Strategy

In case you haven’t noticed, we’ve got a fresh new face to share with the world! But our brand refresh isn’t just a case of a new visual identity. Instead, we set out to mark the forthcoming digital decade with a new brand design that reflects a market positioning that aligns with the value we have been providing to our clients.

The brand refresh clarifies and outlines our full MCI offering. We create human-centric and multi-channel touchpoint solutions that engage and bring people together.

MCI is a global engagement and marketing agency that offers live & virtual events, strategic & digital communications, and consulting & community solutions.

We’ll discuss more about what this brand refresh means to each of our talents and the opportunities it presents during our US Kickoff on February 9.

In the meantime, please check out all the amazing brand assets that have been created so far on Yuzu here.