Black Flower Agency leads international MCI team to manage all aspects of the guest experience.

Arles, France | May 23-June 1

For the past four years Black Flower Agency has been the command central for orchestrating all hospitality services and experiential activities for Gucci’s Cruise Shows; NYC, USA – 2015, London, UK – 2016, Florence, IT -2017, and Arles, FR – 2018. The agency thoughtfully curates every experience and detail based on the Gucci brand DNA and Alessandro Michele’s creative vision. Due to the show’s location in 2018 and the related complexities that resulted, a large staff was required to manage the 400 traveling guests comprised of international press, celebrities, top clients, runway models, and Gucci executives. In addition to the eight staff from the NYC and Miami agencies who primarily spearheaded this activation, Black Flower Agency secured a European based co-project lead and another 31 staff from various MCI offices such as Geneva, Barcelona, Rome, and Prague. The diversified team not only showcased MCI’s great wealth of talents and breadth of experience but also proved true the “One MCI” motto. Based on the event’s overall success, Black Flower Agency was recently awarded the business for Gucci’s 2019 Spring/Summer Collection show which will take place in Paris on September 24, 2018. A huge “shout out” to Lindsay Freylack who very successfully led the troops through this very complex and lengthy program.

If you missed the live simulcast, you can catch the show here: https://www.gucci.com/us/en/

To see more of Black Flower Agency’s successful fashion & beauty activations, visit http://www.blackfloweragency.com/work/fashion-beauty

Network Media Partners Fully Integrated with MCI Brand

The MCI brand has bloomed in Baltimore! Our colleagues have completed rebranding, operations integration, and the debut of the Sales Solutions and Services division, which delivers media sales and exhibit and sponsorship sales to associations nationally and globally. Our creative Baltimore talents celebrated this milestone with branded cookies, a photo booth, and lots of pink and black!

Read more: MCI USA press release 

HSMAI’s Inaugural “Curate” Digs into Critical Issues in Hospitality

With the launch of Curate, AM&C client HSMAI brought together top hospitality sales, marketing, and revenue-management thought leaders and influencers to discuss top industry challenges – and to identify what types of content HSMAI should develop into articles, white papers, podcast and other future content. Read on to learn about this innovative event – and to find out about the lunchtime visit from a hawk!

Read more: MCI Live blog post

Dallas Office Celebrates Growth

Since January, the Dallas office has generated $5.0MM in new and renewal business. Welcome (or welcome back):

  • American Board of Obstetrics & Genecology
  • Novartis
  • Delta Sigma Theta Sorority, Inc.
  • American Veterinary Medical Association
  • American Physical Therapy Association
  • International AIDS Society