Jay Blankenship, Director of Revenue Consulting and Advisory and Brittany Shoul, Vice President, Sales Solutions & Services, will be presenting at the Professionals for Association Revenue (PAR) Summit this December 8-9 in Annapolis, Maryland. During their session, “A Blueprint for Building Successful Association Products and Programs,” they’ll explore how to determine the shelf-life and market tolerance of association programs using a product lifecycle model. They’ll discuss how to decide when it’s time to build, refresh, or sunset programs to support revenue growth.

Find out more here about the 2022 RevUP Summit here.

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