Black Flower Agency developed a strategic partnership with The Armory Show to deliver lead partnership access and exclusive experiences around the highly anticipated 30th anniversary of the show for American Express. As the preeminent New York art fair, this year’s event featured presentations from over 200 international galleries, city-wide installations, exclusive events, and more. American Express Platinum Card® and Centurion® members were invited to the celebrated VIP Preview Day, exclusive out-of-hours tours of the fair with remarks from fair leadership, and other invite-only events including the opening party whose guests included artists Rashid Johnson and Tschabalala Self as well as designer Cynthia Crowley. Card members also were invited to an exclusive panel talk on how to approach art collecting featuring gallerist Sean Kelly, art advisor Megan Fox Kelly and Kent Kelley, an ArtNews Top 200 art collector. Additionally, card members had access to a discounted ticket presale as well as a complimentary glass of champagne each night at the fair. 

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