As part the American Express Premium Events Collection™ and on behalf of our client, American Express, Black Flower hosted an exclusive experience for 104 Platinum Card® and Centurion® members at the 78th Annual Tony Awards in New York City. Guests were granted unprecedented access to orchestra seating typically reserved for industry insiders at Broadway’s biggest night.  

The experience began with a private pre-show reception at the James Beard acclaimed restaurant Le Rock, where guests were treated with elevated cuisine and premium beverages in a space thoughtfully curated with creative nods to the Tony Awards. Attendees enjoyed designated entry into the theater and had the opportunity to pose with the prestigious Tony Award trophy, creating a lasting and personal connection to one of Broadway’s most celebrated nights.