EVENT: The Summer EDITION Montauk Presented by American Express

Black Flower successfully delivered a weekend-long luxury lifestyle experience that combined multi-day programming, exclusive talent, wellness activations, curated culinary moments and premium hospitality in the Montauk setting that was The Crow’s Nest. By creating multiple touchpoints across the weekend, the event achieved Amex + EDITION objectives for scaled reach and fostering deeper engagement through a thoughtfully curated, immersive experience.

Guests were welcomed into an immersive environment featuring a custom entry arch, destination signage, postcard station, elevated beach styling with branded paddleboards and a Vogue-covered tablescape. These touchpoints created highly shareable moments, while reinforcing the premium positioning of the partnership. The event successfully delivered a premium experience that reflected the luxury positioning of both American Express and EDITION.

Tentpole programming included Michelin-starred culinary experiences led by Chef Mauro Colagreco, wellness activations from Remedy Place and Barry’s, and intimate live performances by Brian Newman. Together, these elements created a buzzworthy weekend that generated strong social engagement, meaningful press coverage and positive onsite feedback.

At dinner, live jazz performances by Brian Newman created an intimate atmosphere and elevated the overall dining experience. Upon departure, each guest received a branded peach jam from Hampton’s local favorite, Jamagansett, as a memorable takeaway.