To celebrate the refresh of the American Express Business Platinum Card, Black Flower produced an exclusive multi-city dinner series in New York City, Miami and Los Angeles for top business card members. The experience celebrated a new Business Platinum benefit — The Culinary Collective — featuring four Michelin-starred chefs: Kwame Onwuachi, Sarah Grueneberg, Michael Solomonov and Mashama Bailey, who now design the menus across all American Express lounges. Each chef created and presented a signature course, which were complemented by immersive projections that visually interpreted the meaning and inspiration behind their dishes.
The evening unfolded as a thoughtfully curated dining journey, blending exceptional cuisine with personal storytelling and offering guests an intimate look into each chef’s creative process. Each market also featured a live Q&A with the chefs, moderated by a top Amex Business Platinum influencer. The events were thoughtfully designed to reflect the card’s mirrored aesthetic, with elevated branded moments to transform the venues. The series was a huge success across all markets and the perfect celebration for the refresh.


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